How pricing works

How much does a digital marketing agency in Miami cost?

It's the first question every business owner asks and the last one any agency answers. Here it is with numbers — including what we don't know.

Promeseo · Miami2026-08-01

Why almost nobody publishes a price

When a price isn't published it's usually for one of three reasons, and only one of them is good: because the work genuinely gets quoted case by case, because the number changes with what the client looks like they can pay, or because it's easier to say after two meetings, when saying no is harder.

We publish it for a practical reason: if the number doesn't work for you, better we both know in the first minute than in the third meeting.

The three ways agencies charge

1 · Per post

You pay per piece. Cheapest to start and the worst performer, because nobody is thinking about your business between one piece and the next. You end up paying for content with no strategy — exactly the thing that doesn't move anything.

2 · Monthly retainer

A fixed fee for a defined scope. The most common, and what we use: a team stays on the account every day, and month three builds on what month one taught. The number isn't the important part — the important part is that the scope is written down.

3 · Per project

A website, an identity, a one-off campaign. It has a beginning and an end, and it should state in writing how many rounds of changes are included and what happens after delivery.

What moves the number

• Video. The single biggest swing in any quote: designing a graphic isn't the same as going out to shoot, editing, and shooting again when it didn't work.
• Two languages. Plenty of Miami accounts need English and Spanish, and that isn't translating — it's writing twice, because what works in one doesn't always work in the other.
• Ads. Managing campaigns is work separate from content, and the money spent on the ads themselves is not part of the fee.
• Your category and your area. Competing for a restaurant in Brickell doesn't cost the same as for a shop in an area where almost nobody does marketing.
• The starting point. An account abandoned for three years needs a month of cleanup before anything starts paying off.

What almost never gets included (and you should ask about)

• The ad budget. It's separate and it should come out of your ad account, not the agency's. If it runs through theirs, the account's learning history — the thing that makes campaigns get better — stays with them when you leave.
• On-location video production. Often charged per shoot day.
• The website. Rarely part of the monthly.
• Print. Menus, flyers, vinyl: different craft, different cost.
• Licences. Stock photos, fonts, music for reels.

The red flags

• «We guarantee you the #1 spot on Google». Nobody controls the algorithm. Anyone guaranteeing it is selling something they can't deliver.
• A twelve-month lock-in. A client who stays because they can't leave isn't a happy client, and the agency knows it.
• Accounts in the agency's name. Your Instagram, your Google listing and your ad account are yours. If they're in someone else's name, your business is a hostage.
• Reports built on hand-picked screenshots. An honest report shows platform numbers, bad months included.
• Metrics the agency produced itself. If the report celebrates likes and half of them came from the team, that isn't a result. It happened to us, which is why we always check.

Five questions before you sign

1. What exactly comes every month? How many pieces, how many stories, who produces them, who answers the messages.
2. Whose name are the accounts in? All of them: social, Google listing and ads.
3. Is the ad budget included or separate? And which account does it come out of.
4. How is it measured and how often do I see it? «When there's news» isn't an answer.
5. What happens if I want out in month three? The answer to this one tells you more than the other four combined.

Our prices, plainly