Meta and Google Ads for Miami businesses

0impressions on a campaign that showed as ACTIVE

We audit real ad accounts and keep finding the same thing: a campaign can show as ACTIVE for months without having served a single impression. In one account we reviewed, an ad set with the right objective and a budget assigned had been switched on and empty for eight months — nobody had put an ad inside it. In another, a Kendall restaurant was talking to employees of a phone company in Colombia, from targeting inherited off a different account.

Findings from our own audits, July 2026. It's why the first thing we look at in a new account is actual delivery, not the status the dashboard shows.

How we work it

Audit first, spend second

Before touching the budget we check what's actually being bought: real delivery, the objective on each ad set, and who it's talking to. That's almost always where the money is leaking.

Buy the customer, not the engagement

The most common mistake is optimising for likes or profile visits. It looks great in a report and it doesn't fill the room. We buy the conversation or the lead, and we measure it.

Real radius, not the whole state

A local business lives off people ten or fifteen minutes away. Pointing at all of Florida is burning budget.

And one obvious thing almost nobody checks

Before switching on a messaging campaign we confirm somebody is actually answering. A conversations campaign with nobody replying is worse than no campaign.

Frequently asked

Is the ad budget included?

No — it's separate and always in your own ad account. We charge for managing it; what goes to Meta or Google you pay directly and can see.

How much budget do I need to start?

It depends on the objective and how competitive your area is, and we work it out with you. What we'll tell you up front: a budget that's too small never gets the platform out of its learning phase, and there the money doesn't work.

Do you guarantee results?

We don't guarantee a number of sales — that also depends on your price, your product and how you answer. We guarantee the work, the measurement, and telling you the truth when something isn't working.